Haiku Quartet, Most Advanced Yet Acceptable

https://www.theatlantic.com/magazine/archive/2017/01/what-makes-things-cool/508772/?google_editors_picks=true

1. “People gravitate – to things bold but instantly – comprehensible”

2. “To sell something make – the surprising familiar – and vice versa”

3. “Neophilia, – neophobia; appeal – and fear of the new”

4. “A window to a – new world also shows us the – way to go back home”

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